Doesn’t everyone have a Facebook account nowadays? Probably. From a 12-year-old to a 70-year-old, now almost everybody are active on Facebook. Many have one account, some have a few more. Well, we can admit it that everyday at least once we open Facebook, yet for some others might open Facebook hundreds of times due to their occupation (this is me actually LOL).
According to Facebok statistics report written by Zephoria there are over 1.94 billion monthly active Facebook users for March 2017 worldwide, an 18-percent increase year over year. This number is also over 27 percent of the world’s population. Not only that, according to Zephoria, there are over 300 millions photo uploads per day and the average time spent per Facebook visit is 20 minutes.
According to data from Statista, comparing to WhatsApp with 1,2 billion active users, Twitter with 328 million active users and Instagram with 700 million active users in Q1 2017, Facebook remains to be the leader and the largest Social Network in most major markets worldwide.
To remain being the leader, Facebook has always kept on improving its UI/UX as well as features for its users so that they feel more comfortable and loyal. One of Facebook free features that help brands to create closer relationship to their customers is called Facebook Fan Page. This is a feature that everyone is mostly familiar with.
It is crucial to have Facebook Fan Page for businesses that want to create brand awareness online. Not only that it is a free feature that gives free customers’ analytic, it is also easy to manage. However, for new brands beware of these 3 mistakes below:
1. Not Posting Everyday
Maintaining a Facebook Fan Page may seem easy, yet it needs to be think through so that it synchronized with the company’s goals and visions. We can’t just post random threads on Fan Page because customers may find them to be irrelevant and the worst case scenario, customers will “Unlike” the Fan Page over time. Brands must have strategies for Facebook Fan Page contents, and it is highly recommended for them to post contents a couple times everyday, whether it’s just recent photos, videos, links, or even sharing others’ contents. Leaving your Facebook Fan Page empty and unattended for longer than a week will lead to losing online fans as well as losing trust of the brands.
2. Slow response/Not Engaging With Customers
The online world is a 24/7 365 days a year, in which it never sleeps. When a brand is committed 100 percent to take digital marketing seriously, it must be able to give full customer service to maintain its brand loyalty. What this means is fast response and customer engagement. When getting a comment or a direct message on Facebook Fan Page, the brand must respond to it immediately. The admin behind Fan Page must have full knowledge of the brand’s products as well as the basic knowledge of customer service. All types of customers will really appreciate when brands online are able to service them with full commitment, and I’m sure this will lead to brand loyalty and word-of-mouth or influence marketing, which is now has become a trend to do.
3. Boring, Repetitive Contents
Contents matter, and creating good contents that customers enjoy sharing, yet still have selling views are not easy. This is what all brands need to be doing to build online brand awareness. With all the noise on the Internet, bad contents will easily drown and go unnoticed within seconds. It needs to be remembered that people don’t really care about products unless those products can make people lives easier. When creating contents on Facebook Fan Page, remember to avoid repetitive contents because online fans will get bored of them. Try to think out of the box when creating contents. I do agree that recycling contents are smart, however don’t overdo it. Brands can try creating contents using humors or fun facts to educate their customers. Read this about creative content marketing strategies from Forbes.
Facebook Fan Page is a free facility from Facebook that all brands can take advantage of. Once dig in, brands should dig deeper and find their gold. We may make common mistakes on taking care of Fan Page, yet we all should learn from them and create stronger brand awareness instead.